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The path to greater productivity and economic growth Africa is a continent of immense diversity, opportunity, and potential. It is home to 54 countries, each with its own history, culture, and development trajectory. It has a population of 1.3 billion people, which is expected...

Personalization is the process of tailoring your marketing messages and offers to the specific needs, preferences and behaviors of your customers. Personalization can help you increase customer loyalty, retention and revenue by providing more value and relevance to your audience....

If you are familiar with AI content creation, you have probably heard of GPT-3, the largest and most advanced language model ever created. GPT-3 can generate coherent and diverse texts on almost any topic, given a few words or sentences as...

Will ChatGPT soon be integrated into Microsoft 365 suite? ChatGPT, the AI chatbot of American company OpenAI, continues to be in the spotlight in the beginning of 2023. According to the tech website The Information, Microsoft is now experimenting with...

Data fabrics are an increasingly important part of the modern data landscape, as organizations look for ways to manage and leverage their data assets in an increasingly complex and distributed environment. A data fabric is a type of software architecture...

Artificial intelligence (AI) is a rapidly evolving field that has the potential to revolutionize many aspects of our lives. At its core, AI involves the development of computer systems that can perform tasks that normally require human intelligence, such as...

In today’s digital world, businesses are constantly being forced to reinvent themselves. New technologies, competition, and customer demand all force companies to look at their operations in a new light. One of the most important aspects of digital transformation is...

New game, new rules… With the advent of the digital age, we’ve entered into an economy that’s unlike any other before it. Because of the internet, we have unlimited access to information, and technology has enabled a wealth of small...

among the benchmarks used for effective digital communication, Linkedin is today very well positioned on...

If you’re like most people, you’ve probably created dozens of presentations in your lifetime, and many of these in just under a few hours.But ask yourself, Do you really know how to design a memorable presentation that will stick in...

The CRM means Customer Relationship Management in English or Gestion de la Relation Client (GRC) in french. It is a strategy by which the company aims to understand, anticipate and manage the needs of its current and potential customers. CRM...

YouTube is a video-sharing platform owned by Google. It allows users to upload, share, and view videos. YouTube was created in 2005 and has since grown to become one of the largest and most popular websites in the world, with...

Study: where are the influencers?

The road to open source is a journey that has been taking place for several decades. The term “open source” refers to a type of software that is available for anyone to use, modify, and distribute. It is built on...

focus on brand monitoring online with Aurélien Tissoux, director of the digital division of Publicis Consultants. The digital influence is on everyone’s lips. But before thinking about weighing the opinions of its potential consumers, it is still necessary to implement...

When you’re creative, lack of inspiration or blank page syndrome can be a real source of anxiety. Here are some resources and tips to take care of your creative mind. Resources for designers Muzli is an extension for Google Chrome...

It is no secret that Facebook is the most popular social networking website in the world. Facebook is not just meant for individuals, but also companies looking to promote their businesses on a worldwide scale. Facebook is the new way...

GAFA, NATU, and BATX are acronyms used to refer to the four largest technology companies in the world: Google (G), Apple (A), Facebook (F), Amazon (A), Netflix (NATU), and Baidu, Alibaba, Tencent, and Xiaomi (BATX). These companies are often referred...

ASK around you what principally characterizes the digital revolution. Unless you speak to a seasoned specialist, you may be shocked to see the homogeneity of the reactions: for many people, social networks and smartphones are the most visible and necessary...

In the 1980s we had industrial espionage. Today, the Internet and the monitoring equipment are ample to give us insights on the activity of our competitors. By paying interest to the facts that your competitors and their buyers leave on the Internet you will be in a position to make better-informed strategic decisions. It is frequent to say that competition is beneficial, and can be...