Technical concepts

Green Digital marketing

Green Digital Marketing

How to Promote Your Brand and Protect the Planet… If you are looking for ways to grow your business online while also being environmentally conscious, you might want to consider green digital marketing. Green digital marketing is the practice of using digital channels and strategies to promote your products or services in a way that …

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digital transformtion

What is Digital Transformation?

Did you know that traditional business rules and assumptions are no longer valid in the new digital economy?  Emerging technologies have sparked a shift in the global consumer market, resulting in the urgent need for brands to adopt transformative approaches to customer engagement, organizational structures and business models. Because digital transformation looks different for every …

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The Internet of Things

The Internet of Things is a term you’ve probably heard about in recent months. But do you really know what he means? The Internet of Things (IoT) is a network of physical devices, vehicles, buildings, and other items embedded with electronics, software, sensors, and connectivity which enables these objects to connect and exchange data. The …

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Social Listening

Every day, 1.4 billion people connect to Facebook, more than 500 million tweets are published and 95 million photos are shared on Instagram. Social listening (or social media monitoring) allows brands to monitor social networks and analyze all the information, to learn from them. Social listening refers to the activity of monitoring and analysis of …

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Information system

Information systems (IS) are an integral part of modern businesses, and play a crucial role in managing and processing the vast amounts of data that are generated every day. These systems are a combination of technology, people, and processes that are used to collect, store, process, and distribute information. They can include hardware, such as …

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What is the Chatbot?

The French translation of the English word chatbot is “robot conversationnel” it is an exchange between the user and a robot. The latter communicates with its users without time restrictions, it learns skills and performs tasks to serve its customers. Instant messengers such as Facebook Messenger, Skype, Telegram or Slack now allow all to manage …

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What is WordPress ?

WordPress is a Content Management System (CMS). That just means it is a piece of software that can help you manage and organize your content into an impressive and coherent website. Initially, WordPress was created as a blogging tool, but over the years it has become so much more than that. Today, many WordPress driven …

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What is Influencer marketing ?

Influencer marketing has become one of the most popular ways for businesses to promote their products and services to a specific target audience. By partnering with individuals who have a large following or a strong reputation in a specific niche or industry, businesses can reach new customers, increase brand awareness, and drive sales. The concept …

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The pitch culture

The pitch culture

It is above all a feature of American culture: the school trains children to present, to tell, to tell; it sanctions errors less, gives more self-confidence, which does not exempt other weaknesses. Thus, anyone who has worked with Americans, anyone who has attended a conference in the United States will have seen the agility shown …

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big data

Open & Big Data

We constantly create data: every minute, 3.2 million comments, photos, and videos are shared on Facebook, which now uses 1.74 billion people. At the same time, 204 million emails are sent and 300 hours of videos are uploaded to YouTube.  Every 15 seconds or so, each of the 7 billion mobile phones spontaneously creates location …

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