Did you know that traditional business rules and assumptions are no longer valid in the new digital economy? Emerging technologies have sparked a shift in the global consumer market, resulting in the urgent need for brands to adopt transformative approaches to customer engagement, organizational structures and business models. Because digital Read more…
The Internet of Things is a term you’ve probably heard about in recent months. But do you really know what he means? The Internet of Things connects billions of objects and billions of humans. It can now be considered one of the most powerful tools for creating, modifying and sharing Read more…
Every day, 1.4 billion people connect to Facebook, more than 500 million tweets are published and 95 million photos are shared on Instagram. Social listening (or social media monitoring) allows brands to monitor social networks and analyze all the information, to learn from them. Social listening refers to the activity Read more…
Ten years of the Internet. At a time when corporate information systems are becoming strategically important, they need to open up to the company’s environment, which increases safety criticality by 100 times. , interoperability, availability, performance. The movement of history has lodged all enterprises in the same light; adapting IT Read more…
The French translation of the English word chatbot is “robot conversationnel” it is an exchange between the user and a robot. The latter communicates with its users without time restrictions, it learns skills and performs tasks to serve its customers. Instant messengers such as Facebook Messenger, Skype, Telegram or Slack Read more…
What is WordPress? WordPress is a Content Management System (CMS). That just means it is a piece of software that can help you manage and organize your content into an impressive and coherent website. Initially, WordPress was created as a blogging tool, but over the years it has become so Read more…
Companies are increasingly using influence marketing, but why is it so popular? Influencer marketing means that you strategically develop relationships with influential people for your target group. Influencer marketing is closely linked to public relations, but unlike traditional press releases and press relations, the influence marketing is based on a Read more…
It is above all a feature of American culture: the school trains children to present, to tell, to tell; it sanctions errors less, gives more self-confidence, which does not exempt other weaknesses. Thus, anyone who has worked with Americans, anyone who has attended a conference in the United States will Read more…
We constantly create data: every minute, 3.2 million comments, photos, and videos are shared on Facebook, which now uses 1.74 billion people. At the same time, 204 million emails are sent and 300 hours of videos are uploaded to YouTube. Every 15 seconds or so, each of the 7 billion Read more…
In 1965, an unknown engineer, working in a now-defunct microprocessor company, claimed that the density of transistors on a silicon chip would double every two years. It was then a risky prediction, because this type of component existed only for a few years and it was still mastered imperfectly its Read more…