Author name: elasrioussama

personalization

Personalization at scale

Personalization is the process of tailoring your marketing messages and offers to the specific needs, preferences and behaviors of your customers. Personalization can help you increase customer loyalty, retention and revenue by providing more value and relevance to your audience. However, personalization is not easy to implement, especially at scale. As your customer base grows …

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openAI-chatGPT

ChatGPT : The new OpenAI chatbot could be a lever of Microsoft development…

Will ChatGPT soon be integrated into Microsoft 365 suite? ChatGPT, the AI chatbot of American company OpenAI, continues to be in the spotlight in the beginning of 2023. According to the tech website The Information, Microsoft is now experimenting with the technology of ChatGPT for its applications in its office suite, such as Word, PowerPoint, …

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digital transformtion

What is Digital Transformation?

Did you know that traditional business rules and assumptions are no longer valid in the new digital economy?  Emerging technologies have sparked a shift in the global consumer market, resulting in the urgent need for brands to adopt transformative approaches to customer engagement, organizational structures and business models. Because digital transformation looks different for every …

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