insights

In today’s hyper-connected world, consumers expect seamless, personalized experiences tailored to their unique needs and preferences. The rise of big data and advanced analytics has ushered in a new era of consumer intelligence, empowering brands to gain unprecedented insights into their target audiences. As marketers, we stand at the forefront of this transformative shift, poised to leverage the wealth of consumer data at our fingertips. However, a staggering reality confronts us. According to Forrester, on average, between 60% and 73% of all data within an enterprise goes unused for analytics. This untapped potential represents a goldmine of opportunities for those willing to embrace data-driven marketing strategies. By harnessing the power of consumer intelligence, brands can unlock a competitive edge and

Generative AI is a branch of artificial intelligence that aims to create new content or data from scratch, such as text, images, code, or music. Generative AI models are trained on large amounts of data and learn to generate outputs that are similar to the data they have seen. However, generative AI models are not magic. They need guidance and direction to produce relevant and coherent results. This is where prompt engineering comes in. Prompt engineering is the process of crafting natural language queries or instructions that can be understood and executed by a generative AI model. A prompt is like a question or a task that you ask the model to perform. For example, you can ask the model

GenAI is a term that refers to the use of artificial intelligence (AI) to generate new and original content, such as text, images, music, code, and more. GenAI is a powerful and creative tool that can help project professionals (PPs) and project managers (PMs) in various aspects of their work, such as ideation, communication, problem-solving, and innovation. In this article, I will introduce some of the benefits and challenges of using GenAI for PPs and PMs, and provide some examples of GenAI tools that can enhance their productivity and creativity. Applications of GenAI for project management Benefits of GenAI for PPs and PMs GenAI can offer many benefits for PPs and PMs, such as: Challenges of GenAI for PPs and

Technology is changing the world at an unprecedented speed. The pace of innovation, disruption, and transformation is accelerating every day. This creates new opportunities and challenges for businesses of all sizes and industries. How can you adapt your strategy to keep up with the rapid changes and stay ahead of the competition? In this article, I will share some tips and best practices on how to create a strategy that is informed by, delivered through, and able to adjust in real time because of technology. This is what I call strategy at the pace of technology. What is Strategy at the Pace of Technology? Strategy at the pace of technology is an approach to business strategy that leverages technology as

The path to greater productivity and economic growth Africa is a continent of immense diversity, opportunity, and potential. It is home to 54 countries, each with its own history, culture, and development trajectory. It has a population of 1.3 billion people, which is expected to grow to 2.5 billion by 2050, making it the world’s most populous region. It also has abundant natural resources, both traditional and green, that can fuel its economic transformation and contribute to the global energy transition. However, Africa also faces significant challenges that hinder its economic growth and productivity. These include low levels of industrialization, urbanization, digitization, and human capital development; high dependence on commodity exports and imports; weak infrastructure and connectivity; and vulnerability to climate change and environmental degradation. In this

Personalization is the process of tailoring your marketing messages and offers to the specific needs, preferences and behaviors of your customers. Personalization can help you increase customer loyalty, retention and revenue by providing more value and relevance to your audience. However, personalization is not easy to implement, especially at scale. As your customer base grows and diversifies, you need to be able to segment them into meaningful groups, collect and analyze data from multiple sources, and deliver personalized content across different channels and touchpoints. In this article, we will explore some of the challenges and best practices of personalization at scale, and how you can leverage technology and data to create personalized experiences for your customers. Challenges of personalization at

If you are familiar with AI content creation, you have probably heard of GPT-3, the largest and most advanced language model ever created. GPT-3 can generate coherent and diverse texts on almost any topic, given a few words or sentences as input. It can also answer questions, write summaries, compose emails, create headlines, and much more. But what if I told you that GPT-3 is about to be surpassed by a new and improved version? Yes, you heard it right. GPT-4is coming soon, and it promises to be even better than its predecessor. In this article, I will tell you everything we know so far about GPT-4 and why you should be excited about it. What is GPT-4? GPT-4 is the next

Data fabrics are an increasingly important part of the modern data landscape, as organizations look for ways to manage and leverage their data assets in an increasingly complex and distributed environment. A data fabric is a type of software architecture that enables the movement and management of data across a variety of different storage and processing systems. It provides a consistent set of APIs and tools for accessing and manipulating data, regardless of where it is located or how it is being used. One of the key benefits of a data fabric is that it allows organizations to better manage their data assets and make them more accessible to users and systems. With a data fabric in place, data can

Artificial intelligence (AI) is a rapidly evolving field that has the potential to revolutionize many aspects of our lives. At its core, AI involves the development of computer systems that can perform tasks that normally require human intelligence, such as learning, problem-solving, and decision-making. There are several types of AI, ranging from narrow or weak AI, which is designed to perform specific tasks, to general or strong AI, which is capable of performing any intellectual task that a human can. Some examples of narrow AI include self-driving cars, which use sensors and algorithms to navigate roads and make driving decisions, and virtual assistants like Apple’s Siri or Amazon’s Alexa, which can understand and respond to voice commands. General AI, on

In today’s digital world, businesses are constantly being forced to reinvent themselves. New technologies, competition, and customer demand all force companies to look at their operations in a new light. One of the most important aspects of digital transformation is cloud computing. It enables businesses to focus on their core services while also allowing them to scale up or down quickly as needed. Cloud computing has come a long way over the past decade, but it still plays an essential part in digital transformation and various other technological advancements we see today. What is cloud computing?Cloud computing refers to the remote hosting of computer resources, applications, and services that can be accessed by users via the internet. Cloud computing is

New game, new rules… With the advent of the digital age, we’ve entered into an economy that’s unlike any other before it. Because of the internet, we have unlimited access to information, and technology has enabled a wealth of small businesses and large corporations to connect and source unique goods. The resulting creator economy allows for an unprecedented level of entrepreneurship, an expansive ecosystem for innovation, and incredible opportunities for small business owners to build thriving companies that contribute in meaningful ways to their local communities.” In the social commerce world, literally, anyone can become a creator. It’s a radical shift in the balance of market power as more people realize the opportunities of monetizing their creativity, influence, and networks.