insights
Business insights and articles written by our team of world-class professionals
ConteQ Expo Qatar 2024: Shaping the Future of Technology, Innovation, and Sustainability in Construction and Services
Doha, Qatar– ConteQ Expo Qatar 2024, set to take place from September 16-18, 2024, at the prestigious Qatar National Convention Center, is gearing up to be the definitive event of the year, uniting global leaders, innovators, and stakeholders to unveil the latest advancements across a spectrum of industries and chart a course towards a sustainable and innovative future. At its heart, ConteQ Expo Qatar 2024 is set to redefine Qatar’s construction and services sector, showcasing the forefront of advanced technology and innovations. This prestigious event brings together leading multinational corporations, pioneering startups, and forward-thinking organizations on an expansive exhibition floor. Here, the spotlight shines on cutting-edge technologies transforming construction, from artificial intelligence and blockchain applications to renewable energy solutions and
GITEX AFRICA 2024 powers cross continental quest for an AI future as region prepares for new digital era
70 percent surge in year-on-year growth at Africa’s largest tech and start-up show in Morocco supercharges the epic African race to define its own digital dynasty Marrakech, Morocco: Africa’s meteoric rise as an emergent international force in digital transformation coupled with the epic AI opportunity sweeping the globe is set to propel a new era of public-private sector investment collaboration when the continent’s largest tech and start-up event opens in Morocco this month. The 2nd edition of GITEX AFRICA, from 29-31 May 2024 in the vibrant city of Marrakech, shall converge global leaders and experts, governments, businesses, big tech, start-ups, investors, and academia from 130 countries to catalyse partnerships and advance the future ambitions of a continent determined to elevate
The Age of Hyper-Personalization: How Consumer Intelligence is Reshaping Marketing Strategies
In today’s hyper-connected world, consumers expect seamless, personalized experiences tailored to their unique needs and preferences. The rise of big data and advanced analytics has ushered in a new era of consumer intelligence, empowering brands to gain unprecedented insights into their target audiences. As marketers, we stand at the forefront of this transformative shift, poised to leverage the wealth of consumer data at our fingertips. However, a staggering reality confronts us. According to Forrester, on average, between 60% and 73% of all data within an enterprise goes unused for analytics. This untapped potential represents a goldmine of opportunities for those willing to embrace data-driven marketing strategies. By harnessing the power of consumer intelligence, brands can unlock a competitive edge and
How Prompt Engineering Can Unlock the Power of Generative AI
Generative AI is a branch of artificial intelligence that aims to create new content or data from scratch, such as text, images, code, or music. Generative AI models are trained on large amounts of data and learn to generate outputs that are similar to the data they have seen. However, generative AI models are not magic. They need guidance and direction to produce relevant and coherent results. This is where prompt engineering comes in. Prompt engineering is the process of crafting natural language queries or instructions that can be understood and executed by a generative AI model. A prompt is like a question or a task that you ask the model to perform. For example, you can ask the model
How GenAI can transform project management
GenAI is a term that refers to the use of artificial intelligence (AI) to generate new and original content, such as text, images, music, code, and more. GenAI is a powerful and creative tool that can help project professionals (PPs) and project managers (PMs) in various aspects of their work, such as ideation, communication, problem-solving, and innovation. In this article, I will introduce some of the benefits and challenges of using GenAI for PPs and PMs, and provide some examples of GenAI tools that can enhance their productivity and creativity. Applications of GenAI for project management Benefits of GenAI for PPs and PMs GenAI can offer many benefits for PPs and PMs, such as: Challenges of GenAI for PPs and
Strategy at the Pace of Technology
Technology is changing the world at an unprecedented speed. The pace of innovation, disruption, and transformation is accelerating every day. This creates new opportunities and challenges for businesses of all sizes and industries. How can you adapt your strategy to keep up with the rapid changes and stay ahead of the competition? In this article, I will share some tips and best practices on how to create a strategy that is informed by, delivered through, and able to adjust in real time because of technology. This is what I call strategy at the pace of technology. What is Strategy at the Pace of Technology? Strategy at the pace of technology is an approach to business strategy that leverages technology as
How Africa can reimagine its economic growth and diversity
The path to greater productivity and economic growth Africa is a continent of immense diversity, opportunity, and potential. It is home to 54 countries, each with its own history, culture, and development trajectory. It has a population of 1.3 billion people, which is expected to grow to 2.5 billion by 2050, making it the world’s most populous region. It also has abundant natural resources, both traditional and green, that can fuel its economic transformation and contribute to the global energy transition. However, Africa also faces significant challenges that hinder its economic growth and productivity. These include low levels of industrialization, urbanization, digitization, and human capital development; high dependence on commodity exports and imports; weak infrastructure and connectivity; and vulnerability to climate change and environmental degradation. In this
Green Digital Marketing
How to Promote Your Brand and Protect the Planet… If you are looking for ways to grow your business online while also being environmentally conscious, you might want to consider green digital marketing. Green digital marketing is the practice of using digital channels and strategies to promote your products or services in a way that minimizes your environmental impact and showcases your sustainability efforts. Why Green Digital Marketing Matters Green digital marketing matters for several reasons. First, it can help you attract and retain customers who care about the environment and are looking for brands that share their values. According to a recent survey, 65% of consumers want to buy from purpose-driven brands that advocate sustainability, but only 26% actually do
Personalization at scale
Personalization is the process of tailoring your marketing messages and offers to the specific needs, preferences and behaviors of your customers. Personalization can help you increase customer loyalty, retention and revenue by providing more value and relevance to your audience. However, personalization is not easy to implement, especially at scale. As your customer base grows and diversifies, you need to be able to segment them into meaningful groups, collect and analyze data from multiple sources, and deliver personalized content across different channels and touchpoints. In this article, we will explore some of the challenges and best practices of personalization at scale, and how you can leverage technology and data to create personalized experiences for your customers. Challenges of personalization at
How GPT-4 Will Revolutionize Content Creation with Multimodal AI
If you are familiar with AI content creation, you have probably heard of GPT-3, the largest and most advanced language model ever created. GPT-3 can generate coherent and diverse texts on almost any topic, given a few words or sentences as input. It can also answer questions, write summaries, compose emails, create headlines, and much more. But what if I told you that GPT-3 is about to be surpassed by a new and improved version? Yes, you heard it right. GPT-4is coming soon, and it promises to be even better than its predecessor. In this article, I will tell you everything we know so far about GPT-4 and why you should be excited about it. What is GPT-4? GPT-4 is the next
ChatGPT : The new OpenAI chatbot could be a lever of Microsoft development…
Will ChatGPT soon be integrated into Microsoft 365 suite? ChatGPT, the AI chatbot of American company OpenAI, continues to be in the spotlight in the beginning of 2023. According to the tech website The Information, Microsoft is now experimenting with the technology of ChatGPT for its applications in its office suite, such as Word, PowerPoint, and Outlook messaging. For over a year, Microsoft engineers and researchers have been working on creating customized AI tools for writing emails and documents by applying OpenAI’s machine learning models to customers’ private data, according to The Information. Why use ChatGPT on Word, PowerPoint, and Outlook? On Word or PowerPoint, ChatGPT could suggest text modifications to help the user write. The AI technology could also
The Role of Data Fabrics in Modern Data Management
Data fabrics are an increasingly important part of the modern data landscape, as organizations look for ways to manage and leverage their data assets in an increasingly complex and distributed environment. A data fabric is a type of software architecture that enables the movement and management of data across a variety of different storage and processing systems. It provides a consistent set of APIs and tools for accessing and manipulating data, regardless of where it is located or how it is being used. One of the key benefits of a data fabric is that it allows organizations to better manage their data assets and make them more accessible to users and systems. With a data fabric in place, data can
Exploring the Potential of Artificial Intelligence
Artificial intelligence (AI) is a rapidly evolving field that has the potential to revolutionize many aspects of our lives. At its core, AI involves the development of computer systems that can perform tasks that normally require human intelligence, such as learning, problem-solving, and decision-making. There are several types of AI, ranging from narrow or weak AI, which is designed to perform specific tasks, to general or strong AI, which is capable of performing any intellectual task that a human can. Some examples of narrow AI include self-driving cars, which use sensors and algorithms to navigate roads and make driving decisions, and virtual assistants like Apple’s Siri or Amazon’s Alexa, which can understand and respond to voice commands. General AI, on
How Cloud Computing Has Evolved in the Past Decade ?
In today’s digital world, businesses are constantly being forced to reinvent themselves. New technologies, competition, and customer demand all force companies to look at their operations in a new light. One of the most important aspects of digital transformation is cloud computing. It enables businesses to focus on their core services while also allowing them to scale up or down quickly as needed. Cloud computing has come a long way over the past decade, but it still plays an essential part in digital transformation and various other technological advancements we see today. What is cloud computing?Cloud computing refers to the remote hosting of computer resources, applications, and services that can be accessed by users via the internet. Cloud computing is
Unlocking the potential of the creator economy
New game, new rules… With the advent of the digital age, we’ve entered into an economy that’s unlike any other before it. Because of the internet, we have unlimited access to information, and technology has enabled a wealth of small businesses and large corporations to connect and source unique goods. The resulting creator economy allows for an unprecedented level of entrepreneurship, an expansive ecosystem for innovation, and incredible opportunities for small business owners to build thriving companies that contribute in meaningful ways to their local communities.” In the social commerce world, literally, anyone can become a creator. It’s a radical shift in the balance of market power as more people realize the opportunities of monetizing their creativity, influence, and networks.
Facebook explains the origin of the global outage on its products
Through a statement published on its official website, the social network gives clarification for the 6-hour blackout that affected Facebook, Instagram, WhatsApp, and Messenger on Monday, October 4 at the end of the day. Facebook CEO Mark Zuckerberg also posted an apology message to the platform as soon as the services were brought back online. Configuration changes on Backbone routers To clarify the general failure encountered, Facebook mentions configuration changes on the backbone routers that administer network traffic between data centers. They would have generated communication problems, and consequently disrupted network traffic, inevitably leading to the shutdown of services. The social network explains that “the underlying cause of this outage also impacted many internal tools and systems used in day-to-day
What is Digital Transformation?
Did you know that traditional business rules and assumptions are no longer valid in the new digital economy? Emerging technologies have sparked a shift in the global consumer market, resulting in the urgent need for brands to adopt transformative approaches to customer engagement, organizational structures and business models. Because digital transformation looks different for every business, it can be difficult to determine a static definition that applies to everyone. Broadly speaking, however, digital transformation can be defined as the integration of digital technology into all areas of a business, resulting in fundamental changes in the way businesses operate and the way they deliver value. to customers. Beyond that, it’s a cultural shift that forces organizations to continually challenge the status
Xiaomi overtakes Apple in smartphone market, Samsung recovers 1st place
In the third quarter of 2020, the manufacturer Xiaomi overtook Apple in the smartphone market. But the firm at the apple should quickly regain its third place with sales of iPhone 12 which will count for Q4 2020. For its part, relayed second in the previous quarter, Samsung is once again at the top of the ranking with impressive figures. The quarters follow one another but are not the same in the smartphone market. Analyst firm Canalys has delivered its verdict on Q3 2020 figures for smartphone shipments. As a reminder, the results communicated do not correspond to the number of mobile devices sold in stores or online, but to the quantity of phones shipped from factories. XIAOMI BEFORE APPLE,