About Elasri Oussama
ELASRI OUSSAMA
Marketing Technologist & Business Analyst
ELASRI Oussama is a PhD researcher and university professor specializing in digital transformation, with a distinguished career as a multilingual professional at the intersection of digital marketing, business analysis, and technological innovation. As an educator, he empowers future leaders with insights into digital strategy, while his research advances transformative approaches to integrating business, technology, and consumer engagement. His credentials include over 50 certifications from global institutions such as Google, Microsoft, IBM, BCG, HubSpot, ANSSI, and the Project Management Institute, underscoring his commitment to lifelong learning and cutting-edge mastery. A dynamic communicator and strategic thinker, he embodies the synergy of academia, industry leadership, and digital foresight.
ELASRI Oussama possesses extensive experience in the field of management and digital transformation, cultivated across diverse sectors including agencies, startups, and international corporations. His approach integrates rigorous market research, data-driven decision-making, and resource allocation strategies to enhance profitability and operational efficiency. Complementing his academic role as a PhD researcher and university professor, Oussama has further honed his industry acumen through five years of independent consulting engagements, collaborating with global brands. This cross-sector expertise culminated in the founding of Thedigitech, an entrepreneurial venture that synthesizes innovation, technology, and strategic marketing to address contemporary business challenges. His multifaceted career trajectory reflects a strong commitment to bridging theoretical rigor with scalable, real-world solutions in the evolving digital economy.
“A strategic vision is not something that you just make up. It requires you to gain exposure to strategic roles and functions within an organization, and it also requires that you have access to senior leaders who can help guide your direction, besides of taking into account all factors that influence your ability to achieve success.
Strategic planning is not just about setting goals for the future. It also requires you to develop a vision for what your company will look like in the future. This can be challenging because it requires you to assess your current situation, think about where it could be in the future, and develop a plan for moving toward that goal.”
Elasri Oussama, CEO
As a marketing technologist with a strategic vision, he continuously explores innovative methods to harness technology for organizational advancement. By maintaining expertise in emerging marketing and technology trends, he identifies growth opportunities and architects strategies that yield quantifiable outcomes. His methodology prioritizes data-driven decision-making and customer-centricity, ensuring precision and efficacy in marketing initiatives. Through advanced analytics, pioneering digital marketing practices, and immersive customer experience design, he champions the strategic application of technology to propel organizational success.
VICE PRESIDENT
Development & Citizenship Association
In his civic engagement, ELASRI Oussama serves as Vice President of the Development and Citizenship Association, a regional nonprofit organization dedicated to advancing social justice and human rights. Appointed to this leadership role in 2022, he previously contributed to the organization as First Advisor and Head of the Communication & Marketing Unit for three years. His responsibilities encompass strategic oversight of monthly operations, performance evaluation of programs and projects, and the design of impact-driven initiatives. He spearheads fundraising strategies, optimizes budget allocation, and ensures financial accountability, while maintaining rigorous governance standards. Through his tenure, he has reinforced the organization’s mission by balancing operational agility with systemic, equity-focused interventions, maximizing its reach and efficacy in addressing regional societal challenges.
VICE PRESIDENT
Development & Citizenship Association
In his civic engagement, ELASRI Oussama serves as Vice President of the Development and Citizenship Association, a regional nonprofit organization dedicated to advancing social justice and human rights. Appointed to this leadership role in 2022, he previously contributed to the organization as First Advisor and Head of the Communication & Marketing Unit for three years. His responsibilities encompass strategic oversight of monthly operations, performance evaluation of programs and projects, and the design of impact-driven initiatives. He spearheads fundraising strategies, optimizes budget allocation, and ensures financial accountability, while maintaining rigorous governance standards. Through his tenure, he has reinforced the organization’s mission by balancing operational agility with systemic, equity-focused interventions, maximizing its reach and efficacy in addressing regional societal challenges.
The brain is a complex organ, and it’s made up of many different parts. One of the most important parts is the hippocampus, which is responsible for memory and learning. In addition, associative life is important for the growth of new neurons and connections between neurons. This helps to create new connections between brain cells and to strengthen existing connections. When we are young, our brains are still developing, and new connections need to be made to support new learning experiences. Associative life matters because it helps us to form strong bonds with our environment. It can also helps us to feel good about ourselves, to feel less lonely and more connected to the world…
CERTIFICATION
Google Certified Educator
Google Certified Educator is a certification program for educators who want to demonstrate their proficiency in using Google tools in the classroom, offering two levels of certification: Level 1 and Level 2.
Dashboard & Data Visualization
The certification earner has demonstrated a foundational knowledge of Data Visualization and Dashboard creation using Microsoft Excel spreadsheets and IBM Cognos Analytics.
Microsoft Office Specialist
Microsoft Office Specialist (MOS) certification is the world’s most recognized computing qualification for proving a person’s deepest level of skills needed to proficiently in Microsoft’s Office.
Strategy Consulting
In this virtual experience, trainers will gain enviable insight into what it’s like to solve meaningful challenges in a wide range of sectors with a diverse and forward-thinking team of experts.
Business Intelligence
CFI’s Business Intelligence & Data Analyst (BIDA) Certification Program will teach you the most important skills required to kick start or advance your journey with data analysis, and data Viz.
Digital Marketing
This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Learn about Digital Strategy, CX, Search Marketing, Social Media, Leadership and more.
Information Cybersecurity
This program is the first of its kind training and certification program aimed at producing top-level information security executives. It focus on the application of information security management principles from an executive management side.
Marketing Analytics
This course, developed at the Darden School of Business at the University of Virginia, gives learners the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.
Data Analytics
helps you enter the profession with a qualification proving you have the skills needed to confidently analyze data using a range of technologies. Certification shows that you can perform data management and exploratory analysis as an expert.