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Under the esteemed High Patronage of His Majesty King Mohammed VI, the Ministry of Digital Transition and Administration Reform, alongside the Digital Development Agency (ADD) and KAOUN International, has announced the third edition of GITEX Africa Morocco, set to unfold from April 14 to 16, 2025, in Marrakech. This event marks a significant milestone as […]

In a groundbreaking move that marries tradition with cutting-edge technology, Dar Gnawa Museum unveils Kouyou, Morocco’s first AI-powered cultural assistant. This innovative project is a testament to Morocco’s commitment to preserving its rich cultural heritage while embracing the future, aligning seamlessly with HM King Mohammed VI’s “Digital Morocco 2030” vision. A National Priority: Culture and

Doha, Qatar– ConteQ Expo Qatar 2024, set to take place from September 16-18, 2024, at the prestigious Qatar National Convention Center, is gearing up to be the definitive event of the year, uniting global leaders, innovators, and stakeholders to unveil the latest advancements across a spectrum of industries and chart a course towards a sustainable

70 percent surge in year-on-year growth at Africa’s largest tech and start-up show in Morocco supercharges the epic African race to define its own digital dynasty Marrakech, Morocco: Africa’s meteoric rise as an emergent international force in digital transformation coupled with the epic AI opportunity sweeping the globe is set to propel a new era

In today’s hyper-connected world, consumers expect seamless, personalized experiences tailored to their unique needs and preferences. The rise of big data and advanced analytics has ushered in a new era of consumer intelligence, empowering brands to gain unprecedented insights into their target audiences. As marketers, we stand at the forefront of this transformative shift, poised

Generative AI is a branch of artificial intelligence that aims to create new content or data from scratch, such as text, images, code, or music. Generative AI models are trained on large amounts of data and learn to generate outputs that are similar to the data they have seen. However, generative AI models are not

GenAI is a term that refers to the use of artificial intelligence (AI) to generate new and original content, such as text, images, music, code, and more. GenAI is a powerful and creative tool that can help project professionals (PPs) and project managers (PMs) in various aspects of their work, such as ideation, communication, problem-solving,

Technology is changing the world at an unprecedented speed. The pace of innovation, disruption, and transformation is accelerating every day. This creates new opportunities and challenges for businesses of all sizes and industries. How can you adapt your strategy to keep up with the rapid changes and stay ahead of the competition? In this article,

The path to greater productivity and economic growth Africa is a continent of immense diversity, opportunity, and potential. It is home to 54 countries, each with its own history, culture, and development trajectory. It has a population of 1.3 billion people, which is expected to grow to 2.5 billion by 2050, making it the world’s most populous region. It

Personalization is the process of tailoring your marketing messages and offers to the specific needs, preferences and behaviors of your customers. Personalization can help you increase customer loyalty, retention and revenue by providing more value and relevance to your audience. However, personalization is not easy to implement, especially at scale. As your customer base grows