Blog

GAFA, NATU, and BATX are acronyms used to refer to the four largest technology companies in the world: Google (G), Apple (A), Facebook (F), Amazon (A), Netflix (NATU), and Baidu, Alibaba, Tencent, and Xiaomi (BATX). These companies are often referred to as “big tech” and are known for their dominance in the technology industry, particularly

ASK around you what principally characterizes the digital revolution. Unless you speak to a seasoned specialist, you may be shocked to see the homogeneity of the reactions: for many people, social networks and smartphones are the most visible and necessary parts of the digital revolution. however, that is wrong. Admittedly, she managed to mobilize a

In the 1980s we had industrial espionage. Today, the Internet and the monitoring equipment are ample to give us insights on the activity of our competitors. By paying interest to the facts that your competitors and their buyers leave on the Internet you will be in a position to make better-informed strategic decisions. It is frequent to say that competition is beneficial, and can be a boom driver for a company. Any entrepreneur can (and should) study

Digital marketing has for some time already taken the turn of hyper-personalization, with a view to reinventing the customer experience. It seems that in this area digital technology has not yet deployed all its assets. However, digital should allow companies to go much further in the management of talent and human resources. An evolution all

Digital is one of the sectors that recruits the most. In France, but also everywhere in the world. Discover the professions that come up, gross monthly salary and the good formations to access it. With some 35,000 annual hires (source: EIPE), digital is one of the sectors that recruit the most in France, both for