Did you know that traditional business rules and assumptions are no longer valid in the new digital economy?

Emerging technologies have sparked a shift in the global consumer market, resulting in the urgent need for brands to adopt transformative approaches to customer engagement, organizational structures and business models.

Because digital transformation looks different for every business, it can be difficult to determine a static definition that applies to everyone. Broadly speaking, however, digital transformation can be defined as the integration of digital technology into all areas of a business, resulting in fundamental changes in the way businesses operate and the way they deliver value. to customers. Beyond that, it’s a cultural shift that forces organizations to continually challenge the status quo, experiment often, and feel comfortable with failure.

To prove the success of digital transformation efforts, leaders must quantify the return on investment. This is easier said than done with projects that transcend functional and business boundaries, change how a company goes to market, and often fundamentally reshape interactions with customers and employees. , the technology should be specifically related to the monitoring of key performance indicators on customer insight and the efficiency of business processes

A business may take on digital transformation for several reasons. But by far, the most likely reason is that they have to, It’s a survival issue. In addition, the recent Covid-19 pandemic has further accelerated market shifts towards digital engagement, an organization’s ability to quickly adapt to supply chain disruptions, market pressures, and globalization. he rapidly changing customer expectations have become essential.


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