Influencer marketing is a form of marketing in which businesses partner with individuals who have a large following or a strong reputation in a specific niche or industry. These individuals, known as influencers, use their platforms to promote products, services, or brands to their followers. The idea behind influencer marketing is that people trust recommendations […]
Study: where are the influencers? Read More »
The road to open source is a journey that has been taking place for several decades. The term “open source” refers to a type of software that is available for anyone to use, modify, and distribute. It is built on the principle of collaboration and sharing, and has led to the development of some of
Road to Open Source Read More »
focus on brand monitoring online with Aurélien Tissoux, director of the digital division of Publicis Consultants. The digital influence is on everyone’s lips. But before thinking about weighing the opinions of its potential consumers, it is still necessary to implement measurement tools to listen to conversations and understand the feelings of Internet users. How do
Decryption: brand monitoring and crisis management in the era of social media Read More »
When you’re creative, lack of inspiration or blank page syndrome can be a real source of anxiety. Here are some resources and tips to take care of your creative mind. Resources for designers Muzli is an extension for Google Chrome that provides insight into news and the latest trends in the world of design. Every
Webdesign: where and how to find inspiration for designing interfaces Read More »
It is no secret that Facebook is the most popular social networking website in the world. Facebook is not just meant for individuals, but also companies looking to promote their businesses on a worldwide scale. Facebook is the new way to market your products. If you correctly tap into the potential that Facebook has, then
Why is Facebook Marketing Important? Read More »
GAFA, NATU, and BATX are acronyms used to refer to the four largest technology companies in the world: Google (G), Apple (A), Facebook (F), Amazon (A), Netflix (NATU), and Baidu, Alibaba, Tencent, and Xiaomi (BATX). These companies are often referred to as “big tech” and are known for their dominance in the technology industry, particularly
GAFA, NATU AND BATX, what trend ? Read More »
ASK around you what principally characterizes the digital revolution. Unless you speak to a seasoned specialist, you may be shocked to see the homogeneity of the reactions: for many people, social networks and smartphones are the most visible and necessary parts of the digital revolution. however, that is wrong. Admittedly, she managed to mobilize a
The origin of the digital revolution Read More »
In the 1980s we had industrial espionage. Today, the Internet and the monitoring equipment are ample to give us insights on the activity of our competitors. By paying interest to the facts that your competitors and their buyers leave on the Internet you will be in a position to make better-informed strategic decisions. It is frequent to say that competition is beneficial, and can be a boom driver for a company. Any entrepreneur can (and should) study
Effective competitive intelligence Read More »
Digital marketing has for some time already taken the turn of hyper-personalization, with a view to reinventing the customer experience. It seems that in this area digital technology has not yet deployed all its assets. However, digital should allow companies to go much further in the management of talent and human resources. An evolution all
The Digital and the HR function Read More »
Digital is one of the sectors that recruits the most. In France, but also everywhere in the world. Discover the professions that come up, gross monthly salary and the good formations to access it. With some 35,000 annual hires (source: EIPE), digital is one of the sectors that recruit the most in France, both for
The 7 new digital professions Read More »
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